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Warmerly Mailshake
One-to-one · Lead data and verification

Lead data and verification

One row, in depth: what each tool does, the verified numbers, and who each suits.

Mailshake details read from its pricing page, home page, feature pages and help centre on 21 October 2026.

Warmerly

Company database, email finder and verifier with monthly allowances; companies, with named people through LinkedIn search

Mailshake

Data Finder add-on from $19 a month; people by title, company or location; 100+ million prospects claimed

The short answer

Lead data and verification, in one look.

Warmerly's lead finder searches a company database and needs a paid LinkedIn slot for named people, while Mailshake's Data Finder finds named people inside one price, so Mailshake is ahead there. Mailshake's Data Finder finds named people by title, company or location. Starter and Email Outreach list 50 free credits and Sales Engagement 2,500, and the add-on is $19 a month ($17 billed annually) with unlimited credits. Warmerly's lead finder searches a company database from a sentence, and includes an email finder and verifier with monthly allowances. Named people come from a separate LinkedIn search that needs a paid LinkedIn slot at $19 a month, and from the email finder when you supply a name. For a named-people database inside one price, Mailshake is ahead. Last checked 22 October 2026.

Warmerly

Company database, email finder and verifier with monthly allowances; companies, with named people through LinkedIn search

MailshakeMailshake ahead on this row

Data Finder add-on from $19 a month; people by title, company or location; 100+ million prospects claimed

The picture

Drawn side by side.

From a search to a contact

Warmerly searches companies and spends allowance on export. Mailshake sells a people search by credit.

WarmerlyMailshake
WarmerlyCompany database, email finder and verifier
  1. 1Say itDental practices in the UK
  2. 2FiltersCountry, town, type of business
  3. 3CompaniesMatching businesses with a published way to contact them
  4. 4Use themExport or add to a campaign. Only this spends your allowance.
  • Starter: 5,000 verifications, 500 lead exports a month
MailshakeData Finder add-on
  1. 1SearchTitle, company or location
  2. 2Credits50 included, 2,500 on Sales Engagement
  3. 3PeopleNames and email addresses
  4. ?What a credit buysNot stated on the pages we read
  • $19 a month, $17 under Yearly
Mailshake read 21 October 2026. Its 100+ million prospects figure is its own claim and is not drawn here.
From a search to a contact
ToolSteps
WarmerlySay it: Dental practices in the UK; Filters: Country, town, type of business; Companies: Matching businesses with a published way to contact them; Use them: Export or add to a campaign. Only this spends your allowance.
MailshakeSearch: Title, company or location; Credits: 50 included, 2,500 on Sales Engagement; People: Names and email addresses; What a credit buys: Not stated on the pages we read
How Warmerly does it

Warmerly, in detail.

A company database, email finder and verifier come with the plan, each with a monthly allowance. Named people are found through a LinkedIn search that needs a paid LinkedIn account slot.

01

Search in plain words

Lead finder turns a sentence such as dental practices in the UK into filters, shows matching companies, and lets you export a CSV or add them to a campaign. Searching is free. Only exporting and adding leads use your monthly allowance.

Warmerly product, checked 21 October 2026

02

Companies in the database, people through LinkedIn

The lead database is built by reading the public websites of businesses, so its rows are companies with a published way to contact them, not named individuals. Named people come from the separate LinkedIn search tab, which uses your own connected LinkedIn account.

Warmerly product, checked 21 October 2026

03

Monthly allowances by plan

Starter includes 5,000 email verifications, 1,000 email lookups, 1,000 LinkedIn lookups and 500 lead exports a month. Growth is 25,000, 10,000, 10,000 and 5,000. Agency is 150,000, 100,000, 100,000 and 50,000. Free has 250, 50, 50 and 100.

Warmerly product, checked 21 October 2026

04

Where Warmerly is behind

The database has no named-person records. Named-person search needs a LinkedIn account slot, which is a separate $19 a month per account, while Mailshake's Data Finder returns names and email addresses by role in one add-on.

Warmerly product, checked 21 October 2026

05

Filters you can use

Keywords, country, town or city, business type, the technology a website uses, email provider, company size, founding year and signals such as UK-registered, hiring now, has a phone number, VAT registered and has a contact form. Revenue, funding and ratings are not held, and the page greys out a filter it could not apply.

Warmerly product, checked 21 October 2026

06

Email finder by name

The email finder takes a domain, a LinkedIn company URL, or a person's first name, last name and company. It returns an address with a status and a confidence from 0 to 100, and a lookup only counts against your allowance when an address is found.

Warmerly product, checked 21 October 2026

07

Verification with a hard-evidence rule

The verifier returns Safe to send, Send with caution, Do not send or Unknown. An address is only marked invalid on hard evidence such as bad format, no mail server, a disposable domain or the server saying the mailbox does not exist. Catch-all domains are called out as unconfirmable from outside.

Warmerly product, checked 21 October 2026

08

Adding to a campaign

Only companies with a contact email are added, duplicates and your do-not-contact list are skipped, addresses failing a quick free check are not added, and at most 10,000 leads go in per click. Only exported or added leads use the monthly allowance.

Warmerly product, checked 21 October 2026

09

Free plan allowances

Free includes 250 email verifications, 50 email lookups, 50 LinkedIn lookups and 100 lead exports a month.

Warmerly product, checked 21 October 2026

How Mailshake does it

Mailshake, in detail.

A people search sold as an add-on, with 50 trial credits, unlimited credits on the paid add-on and a larger included allowance on the dialer plan.

01

Price and credits

Data Finder is $19 a month, or $17 under Yearly. Starter and Email Outreach list 50 free credits and Sales Engagement lists 2,500. The Data Finder page shows a one-time free trial of 50 credits.

mailshake.com/data-finder · read 21 October 2026

02

What you search on

The page says search people by title, company and location, and the pricing bullets add industry. It says users must enter at least one of role, location or company.

mailshake.com/data-finder · read 21 October 2026

03

Size claim

The page says Data Finder offers data for over 100+ million prospects. It does not say how that was measured.

mailshake.com/data-finder · read 21 October 2026

04

Verification

All three plans list unlimited email verification. The deliverability page says validation credits are included with every plan.

mailshake.com/pricing · read 21 October 2026

05

Paid Data Finder is unlimited credits

The Data Finder pricing block lists unlimited credits on the $19 a month plan, with search by job title, company, industry and location, names and email addresses, a browser extension and export download. It adds pushing leads directly to campaigns with Mailshake's engagement products.

mailshake.com/data-finder · read 22 October 2026

06

How it says emails are found

It says Mailshake uses a combination of methods to find the freshest email for a person and keeps a contact database it updates regularly. It gives no sources and no accuracy figure.

mailshake.com/data-finder · read 22 October 2026

07

Real-time results

The page says search results now include real-time data. It does not say what is fetched live or how often the database refreshes.

mailshake.com/data-finder · read 22 October 2026

08

Bounce-risk classification

Email validation classifies each address by bounce risk and removes addresses with high bounce risk or spam honey pots, with monthly credits included on every plan.

mailshake.com/features/email-deliverability · read 22 October 2026

09

Renamed tool

The FAQ says Prospect Finder is the old name for Data Finder, renamed because users were confused about its use.

mailshake.com/data-finder · read 22 October 2026

What Mailshake does not say

We looked, and found no statement on these. That is about its published pages only, not about the product.

  • What one credit covers and how credits are counted
  • How emails are verified, or any accuracy or bounce rate
  • Whether unused credits carry over
  • Where the 100+ million prospect records come from, or how they are checked
  • Whether the unlimited credits plan has any fair-use limit
  • A data privacy or opt-out page linked from the Data Finder page
  • Coverage by country or industry

Where the sources disagree

We report each version rather than pick one.

  • The Data Finder page says Get 50 Leads for Free and also 50 credits, one-time. We cannot tell from the page whether a credit equals a lead.
  • The Data Finder page says A trial is offered separately that gives you 50 credits, while the plan cards list 50 free data finder credits on Starter and Email Outreach. We cannot tell whether these are the same 50.
The numbers

Only what we could verify.

Lead data and verification: Warmerly and Mailshake side by side. Warmerly is in the first column.
MeasureWarmerlyMailshake
Lead data and verificationCompany database, email finder and verifier with monthly allowances; companies, with named people through LinkedIn searchData Finder add-on from $19 a month; people by title, company or location; 100+ million prospects claimed
Included with the planLead finder, email finder and verifier50 Data Finder credits, 2,500 on Sales Engagement
Extra costNone, allowances reset monthly$19 a month, $17 under Yearly
What you findCompanies in its database; named people through LinkedIn searchNamed people by title, company or location
Verification5,000 a month on StarterUnlimited on the three listed plans
Database size statedNot stated on the pages we readOver 100+ million prospects, no measure given
Credits on the add-onNot applicable, allowances by planUnlimited
Free allowanceFree plan: 250 verifications, 50 lookups, 100 exports a month50 credits, one-time trial
Named-person routeLinkedIn search, from a $19 a month slotData Finder, from $19 a month
In practice

What it means for you.

Our reading of the facts above. Not a promise, and not the only reasonable reading.

1

Decide what a lead is

If you start from a named job title, Mailshake's Data Finder fits. If you start from a type of business, Warmerly's database search fits, and you can add people through the LinkedIn search or the email finder by name.

2

Count credits before you trust the number

Mailshake does not define a credit on its pages. Test the 50 credits first.

3

What a year of Data Finder costs

At $19 a month the add-on is $228 over 12 months. Billed annually at $17 a month it is $204, a saving of $24. On Sales Engagement ($99 a month) the add-on brings the monthly total to $118, and Sales Engagement already lists 2,500 free credits.

4

Putting a named list together on Warmerly

A LinkedIn slot is $19 a month. Starter includes 1,000 LinkedIn lookups a month, and a hand-picked search page shows 15 people, so up to 15,000 profiles can be viewed if every lookup is a full page. Starter's 1,000 email lookups then find addresses for the people you import.

5

Checking a list before you send

Starter includes 5,000 email verifications a month. A 2,000-address list would use 40 per cent of that, and addresses that fail the quick check at import are not added. Mailshake lists validation as unlimited on its three plans, so volume is less of a constraint there.

Who it suits

Pick the one that fits.

Warmerly

Warmerly is the better fit if

  • You prospect by type of business and location and want the finder inside the plan
  • You want email lookups and verification with published monthly allowances
  • You can add a LinkedIn account and want people searched through it
  • You want a verifier that says why an address is risky and never marks one invalid without hard evidence
  • You want to check what is in a company segment before you commit, using the data bars
Mailshake

Mailshake is the better fit if

  • You want named decision makers by role
  • You want unlimited email verification on every plan
  • You want one add-on that returns names and emails by role without a LinkedIn account
  • You want unlimited Data Finder credits at a fixed $19 a month
  • You are on Sales Engagement and want 2,500 credits included
Questions
Does Mailshake include lead data?

Each plan lists 50 free Data Finder credits, 2,500 on Sales Engagement. Data Finder itself is a $19 a month add-on, or $17 under Yearly.

Can Warmerly search for named people?

Yes, through the LinkedIn search tab in Lead finder. It needs a connected LinkedIn account with a paid Warmerly Link slot at $19 a month, and each search page uses one monthly LinkedIn lookup. The company database itself is not a list of named people.

Does Warmerly charge for searching?

No. Searching, counting and describing a search never use your allowance. Only exporting a CSV and adding leads to a campaign do.

What is the difference between a lookup and a verification on Warmerly?

A lookup finds an address for a company or person, and counts only when one is found. A verification checks an address you already have. They have separate monthly allowances.

How many credits does Mailshake's paid Data Finder give?

The pricing block lists unlimited credits at $19 a month, or $17 billed annually. The free trial is 50 credits, one-time.

Sources

Mailshake pages were read on 21 October 2026. Plans and wording change, so check the vendor's own page before you decide. Warmerly details come from the product as it runs today.

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