Fill the diary, the contracts and the rota, by email.
For venues, hotels, restaurant groups, caterers, training providers, recruiters and suppliers who need to reach the right person at the right business, and have the email actually arrive. Warmup, campaigns, hosted mailboxes and booking confirmations, in one place.
Free plan, no card required. Paid plans start with a 7-day trial. Prices are on the pricing page.
Six things hospitality teams use email for
Each one is a plain, human email to a real person, sent from a mailbox that has been warmed up first. Here is who it is for, what to write, and what Warmerly does to help.
Corporate events and Christmas parties
Venues, hotels, restaurant groups and caterers that fill their diary with company bookings.
Write to the office managers, executive assistants and HR leads of businesses near you, early enough that you are on the shortlist before they start asking around. One short first email with your capacity and the dates you still have, a follow-up with a sample menu, and a last light nudge.
Lead finder: find businesses by town or city and size band, with a published email address.
A three-step sequence with a wait between steps, sent in your working hours and your timezone.
The sequence can stop by itself when someone replies, so nobody gets a follow-up after saying yes.
Wedding and private dining referrals
Wedding venues, restaurants with a private room, planners, florists, photographers and stylists.
These bookings come from people who already trust someone else, so the list is short and every email is written by hand. Introduce yourself to the planners and suppliers who work in your area, and offer to pass each other couples.
Custom fields per contact (the venue they work at, the last event you saw) merge into each email, so a small list still reads as personal.
A low daily limit per campaign keeps volume gentle.
Replies land in one inbox, and the ones that look like leads are flagged for you.
Catering and contract catering
Event caterers, mobile caterers, and contract caterers looking for office, school and care-home work.
Contract work moves slowly, so the email is a patient one: say what you cater and for whom, and ask who looks after the current contract and when it is up. Follow up at longer gaps and keep the conversation going for months.
Steps with waits measured in days, so a sequence can run over weeks.
Lead finder by city and size band, to find sites big enough to need catering.
One inbox for every reply, whichever mailbox sent the email.
Training, consultancy and software for operators
Hospitality training providers, consultants, auditors and tech suppliers selling to venue owners and managers.
Your buyer is an owner or general manager who is on the floor all day. Keep it to a few lines: the problem you fix, one specific example, one question. This is the shape of outreach a hospitality training business uses to book workshops with operators.
Lead finder categories for restaurants and cafes, hotels and accommodation, and entertainment and events, filtered by country and city.
Merge tags for name and company, previewed against a real lead before you send.
Warmup on every sending mailbox, so a new domain does not start its life in spam.
Hospitality recruitment
Recruiters prospecting venues, and employers or marketplaces such as WHY HATS inviting people to apply.
For recruiters, the best list is businesses that are hiring right now. For employers, a short, honest invitation beats a long job spec. Keep the two apart: writing to a business is one thing, writing to an individual candidate is another (see the legal question below).
Lead finder has a filter for businesses that link a careers page or say they are hiring.
Separate campaigns and separate mailboxes for employers and candidates, so one list never affects the other.
Unsubscribes and bounces are suppressed across every campaign in the workspace.
Supplier and wholesale prospecting
Food and drink wholesalers, equipment and uniform suppliers, cleaning and linen firms, payment and booking software.
Venues get pitched all day, mostly badly. Lead with what you can supply and one concrete reason it suits that kind of venue, and make the reply easy: a yes, a no, or the name of the person who orders.
Lead finder by venue type and country, plus a filter for the website technology a venue runs.
Daily limits and sending windows, so a big list is spread out rather than sent in a burst.
Daily SPF, DKIM and DMARC checks on your sending domain, with an alert if a record slips.
And the email your guests are waiting for
Booking confirmations, reminders and receipts can go through the transactional email API. It sends from separate infrastructure to your cold outreach, so a campaign can never push a confirmation into spam. It is an API, so your booking system or a developer needs to call it.
How a first campaign runs
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Step 1: Pick the sending address
Connect a mailbox you own, or let OneMail set one up on a separate domain. Keep it away from your bookings inbox.
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Step 2: Let it warm up
Warmup runs in the background on a gradual ramp. You can launch on day one at low volume.
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Step 3: Build the list
Search by venue type, country and city, or upload your own list. Unsubscribes and bounces are suppressed automatically.
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Step 4: Send, and answer from one inbox
A short sequence goes out in your working hours and can stop when someone replies. Every reply is in one place.
Built alongside WHY Hospitality
Warmerly is built by Kristiyan Tsvetanov, who is also the platform engineer at WHY Hospitality, the hospitality training business, and at WHY HATS, its hospitality recruitment marketplace.
That is the connection, and it is the whole of it. Warmerly is a separate product with its own plans, and hospitality customers pay the same prices as everyone else. This page is written around hospitality jobs because that is the trade the people behind it work in.
Will email from my venue's domain land in the inbox?+
It can, if the domain is set up properly and you send gently. Your domain needs SPF, DKIM and DMARC in place, and a mailbox with no sending history needs to build one first. Warmerly checks those records every day and warms each mailbox on a gradual ramp. Our advice for any venue: keep cold outreach off the domain that takes your bookings. Use a separate domain, or OneMail mailboxes on one, so a bad week of outreach can never touch your reservations inbox. The free deliverability checker will show you where your domain stands today.
Is cold email to other businesses legal in the UK?+
This is general guidance, not legal advice, so check your own position with a solicitor. In the UK, emailing a company at a business address is generally treated differently from emailing an individual, but PECR treats sole traders and some partnerships as individuals, and unsolicited marketing email to them generally needs their consent. That matters in hospitality, where many pubs, cafes, B&Bs and caterers are run as sole traders. UK GDPR also still applies to named people at a company. Identify yourself clearly, say why you are writing, honour every unsubscribe, and keep a record of why you thought the email was fair. Our Acceptable Use Policy and Lead Database Use Terms set out what we require of customers.
How long does warmup take before I can send?+
You do not have to wait to launch. A campaign on a mailbox with less than two weeks of warmup starts on a gentle volume ramp by default, so launching the day you connect is safe. A mailbox is fully warm after about two weeks, and longer on a brand-new domain. If you sell into a busy season, start in the quiet months so the mailbox is ready when the enquiries are.
Can I use my existing mailbox, or should I get OneMail?+
Either works. You can connect a mailbox you already have, or use OneMail, where we set up mailboxes on a domain for you (one you buy in the wizard or one you already own) and warmup starts by itself. If you connect an existing mailbox, use one that is not your main bookings address.
Can I send booking confirmations and reminders through Warmerly too?+
Yes, through the transactional email API. Your booking system or developer calls a REST endpoint to send confirmations, reminders and receipts. It sends from separate infrastructure to your cold outreach, so a campaign can never put a confirmation in spam. There is no SMTP relay yet, so a booking system that can only send through its own SMTP settings cannot use it today.
