Contacts on the starting plan

One row, in depth: what each tool does, the verified numbers, and who each suits.

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Smartlead details read from its pricing page, home page and help centre on 17 and 19 October 2026.

Warmerly

5,000 active prospects on Starter

Smartlead

2,000

The short answer

Contacts on the starting plan, in one look.

Warmerly Starter allows 5,000 active prospects, counted only while leads are still in play in active or paused campaigns, with at most 2,500 leads in any one campaign. Smartlead Base allows 2,000 contacts, counted as unique email addresses stored in your account until you delete them. The two are counted differently, so the numbers are not a like-for-like match. Smartlead lists unlimited contacts on its two top plans; Warmerly's Agency plan stops at 250,000. Last checked 19 October 2026.

Warmerly

5,000 active prospects on Starter

Smartlead

2,000

The picture

Drawn side by side.

Contacts by plan

How many contacts each plan holds. Bars are on a log scale from 100 to 1,000,000, so each step to the right is ten times bigger.

WarmerlySmartlead

Warmerly

Free$0 a month 500 active prospects500 in one campaign
Starter$19 a month 5,000 active prospects2,500 in one campaign
Growth$49 a month 50,000 active prospects25,000 in one campaign
Agency$179 a month 250,000 active prospects100,000 in one campaign

Smartlead

Base$39 a month 2,000 contacts
Pro$94 a month 30,000 contacts
Unlimited Smart$174 a month Unlimited contacts
Unlimited Prime$379 a month Unlimited contacts

Warmerly counts active prospects, the distinct addresses still being worked in active or paused campaigns, and each plan also caps how many leads one campaign can hold, shown as the small marker inside the bar. Smartlead counts contacts, the unique addresses stored in your account, and lists unlimited contacts on Unlimited Smart and Prime according to its plain text pricing table and home FAQ. Agency stops at 250,000, so Smartlead is ahead for very large lists. The units differ, so read the bars as room, not as like for like.

Contacts allowed on each plan, with the published monthly price
Plan	Price a month	Contacts	Leads in one campaign
Warmerly Free	$0	500 active prospects	500
Warmerly Starter	$19	5,000 active prospects	2,500
Warmerly Growth	$49	50,000 active prospects	25,000
Warmerly Agency	$179	250,000 active prospects	100,000
Smartlead Base	$39	2,000 stored contacts	No limit found
Smartlead Pro	$94	30,000 stored contacts	No limit found
Smartlead Unlimited Smart	$174	Unlimited	No limit found
Smartlead Unlimited Prime	$379	Unlimited	No limit found

What a list does over time

Import a list, then let some leads finish or bounce. Watch what each product still counts against your limit.

WarmerlySmartlead

Warmerly

Smartlead

Starting position: import 2,000 leads and 30 per cent of them, 600, later bounce or finish. Warmerly drops those 600 from its count by itself, leaving 1,400 active prospects against Starter's 5,000. Smartlead keeps counting all 2,000 stored contacts against Base's 2,000 until you delete the 600, and then it falls to 1,400. Each dot stands for one per cent of the imported list. Warmerly's count only includes leads in campaigns that are active or paused, and one Starter campaign holds up to 2,500 leads.

Illustrative arithmetic from each company's own counting rules. Real lists change at different speeds, and Warmerly's nightly sweep sets a 30 day grace period before a limit locks a workspace.

What counts against the limit

Each line is a state a lead can be in. A plus means it uses up room under the limit, a minus means it does not.

WarmerlySmartlead

What counts against the contacts limit, Warmerly active prospects against Smartlead stored contacts
A lead that	Warmerly, active prospects	Smartlead, stored contacts
A lead still queued or active	Counts	Counts while stored
A lead that replied	Counts	Counts while stored
A lead that finishes the sequence	Stops counting by itself	Counts until you delete it
A lead that bounces	Stops counting by itself	Counts until you delete it
A lead that unsubscribes	Stops counting by itself	Counts until you delete it
A lead in a draft or finished campaign	Not counted	Counted while stored
The same address in two campaigns	Counts once	Counts once
Monthly reset	No monthly reset, a live count	No monthly reset, lead credits are fixed by plan

Warmerly's rules come from the code that counts active prospects: distinct addresses in active or paused campaigns, leaving out completed, skipped, unsubscribed and bounced leads. Smartlead's come from its help centre: a lead credit is a unique address stored in your account, fixed by plan and freed only when you delete leads. Its help articles do not say what happens to running campaigns when credits run out, or whether deleting a lead in one campaign frees a credit if the contact is in another.

On screen

What it looks like.

Campaigns. The leads column shows how many contacts each campaign is working, sample data — Campaigns. The leads column shows how many contacts each campaign is working.Warmerly app, sample data.

How Warmerly does it

Warmerly, in detail.

Starter has three related limits: 5,000 active prospects, 2,500 leads in one campaign and 5 active campaigns.

What active prospects counts

It is the number of distinct email addresses across active and paused campaigns in the workspace. Leads that are completed, skipped, unsubscribed or bounced drop out; queued, active and replied leads still count. The same address in two campaigns counts once.