Warmerly
Agency plan: client workspaces, API
Warmerly
Smartlead
One-to-one · Agency and white-label
Agency and white-label
One row, in depth: what each tool does, the verified numbers, and who each suits.
Smartlead details read from its pricing page, home page and help centre on 17 and 19 October 2026.
Warmerly
Agency plan: client workspaces, API
Smartlead
White-label named on its site, with agency positioning
The short answer
Agency and white-label, in one look.
Warmerly Agency ($179 a month, 100 mailboxes) gives client workspaces that share one pool of allowances with no per-client fee, but we found no white-label feature, custom domain or client portal in its code or docs. Smartlead is ahead here. It sells white-labelling as an add-on at $29 a month per client workspace, from the Pro plan upwards, and its pages describe a custom domain (app.yourdomain.com), client logins with permissions, reply-only client access and credits set per client. On price alone, Smartlead Pro with white-label is $94 plus $29 a client, so $181 at three clients against Warmerly's flat $179, and the two are not like for like. Last checked 19 October 2026.
SmartleadSmartlead ahead on this row
White-label named on its site, with agency positioning
The picture
Drawn side by side.
What the agency plan costs, by number of clients
Warmerly Agency against Smartlead plans with white-label at $29 a client workspace
WarmerlySmartlead
3 clients: Warmerly Agency $179 a month. Smartlead Pro with white-label $181 ($94 plus 3 at $29). Unlimited Smart $261. Unlimited Prime $379 with 3 included.
| Clients | Warmerly Agency | Smartlead Pro plus $29 each | Smartlead Unlimited Smart plus $29 each | Smartlead Unlimited Prime |
|---|---|---|---|---|
| 0 | $179 | $94 | $174 | $379 |
| 1 | $179 | $123 | $203 | $379 |
| 2 | $179 | $152 | $232 | $379 |
| 3 | $179 | $181 | $261 | $379, 3 included |
| 5 | $179 | $239 | $319 | Price beyond 3 not stated |
| 10 | $179 | $384 | $464 | Price beyond 3 not stated |
Clients share one pool of mailboxes
On Warmerly Agency, every client workspace draws from the same 100 mailboxes
WarmerlySmartlead
Warmerly Agency, 100 mailboxes
Smartlead, any plan
Unlimited mailboxes
Its pricing page lists unlimited email accounts on every plan. What caps a plan is emails a month:
- Pro90,000
- Unlimited Smart150,000
- Unlimited Prime500,000
Pro also caps contacts at 30,000. Emails a month, from the plan tiles on its pricing page.
What a client gets
As each company's own pages and docs describe it
WarmerlySmartlead
| Feature | Warmerly | Smartlead |
|---|---|---|
| A separate workspace for each client | Yes, included on Agency, no per-client fee | Yes, an add-on at $29 a month each from Pro |
| Client logs in | Invite as Admin or Member | Yes, with permissions (Client Access Dashboard) |
| Custom domain | Not found in code or docs | Yes, app.yourdomain.com |
| Your logo | A workspace logo in the dashboard nav | Yes, for white-label branding |
| Reply-only access for a client | Not found in code or docs | Yes, for example Interested replies only |
| Credits set per client | No, one pool and one AI credit wallet | Yes, email and lead credits per client |
| Try it in the trial | Yes, 7-day Agency trial | No, the trial excludes white-label |
How Warmerly does it
Warmerly, in detail.
Agency gives client workspaces that share one plan, each with its own mailboxes, campaigns, inbox and team. No white-label option was found.
01
The Agency plan
Agency is $179 a month for 100 mailboxes, no cap on active campaigns, API access and client workspaces. Beyond 100 mailboxes, Max is priced on a call.
Warmerly product, checked 19 October 2026
02
Client workspaces share one pool
A new workspace made by an Agency owner becomes a client workspace with no extra card or setup. Mailboxes, active campaigns, prospects, LinkedIn accounts and WhatsApp numbers are counted across the whole family against the Agency plan, so the 100 mailboxes are shared, not 100 each. Monthly allowances and the AI credit wallet are the Agency workspace's.
Warmerly product, checked 19 October 2026
03
What stays separate
Each client workspace has its own mailboxes, campaigns, leads, inbox, do-not-contact list and team. Members are invited as Admin or Member.
Warmerly product, checked 19 October 2026
04
No per-client fee
There is no charge per client workspace. Billing actions are refused inside a client workspace (409 billed_through_agency) and the settings page reads 'Included in your Agency plan'.
Warmerly product, checked 19 October 2026
05
Limits inside a client workspace
OneMail hosted mailboxes cannot be ordered in a client workspace, only on the Agency workspace. If Agency ends, the parent downgrades or is deleted, each client falls back to needing its own plan and is sent to the plan picker.
Warmerly product, checked 19 October 2026
06
Branding
The code has a workspace logo that appears in the dashboard nav, managed by owners and admins. We found no custom domain, no client-branded portal and no white-label setting in the code or docs.
Warmerly product, checked 19 October 2026
07
Deleting and restoring a client
Deleting a client workspace locks it now with a 30-day recovery, and the bill is unchanged. The owner can restore it with no card, back into the Agency pool if its parent still carries it.
Warmerly product, checked 19 October 2026
08
Everything else on Agency
Agency also includes API access, so an agency can drive its own tooling. A 7-day Agency trial is available.
Warmerly product, checked 19 October 2026
How Smartlead does it
Smartlead, in detail.
Client workspaces and white-label are paid add-ons from Pro, with 3 client workspaces included on Unlimited Prime. Its pages describe a custom domain, client logins, reply-only access and per-client credits.
01
White-label add-on
The pricing page text says whitelabelling is an add-on at $29 a month per client workspace, available from Pro onwards. The same page lists the clients row as not available on Base, an add-on at $29 a month each on Pro and Unlimited Smart, and 3 or more included on Unlimited Prime.
smartlead.ai/pricing.md · read 19 October 2026
02
What the white-label page says
Smartlead's white-label page lists a custom domain ('app.yourdomain.com'), clients who 'can access reports & campaigns & reply from the master inbox', building your own pricing packages for clients, and splitting lead credits. The page metadata mentions your logo. It does not say whether colours or outgoing emails are branded, or what plan it needs.
smartlead.ai/customized-white-labelling · read 19 October 2026
03
How white-labelling works, per the help centre
The help article says the settings are under Profile, Settings, Whitelabel Settings, and that you can whitelabel the whole experience with your own domain name, branding and logo. It describes full access, a reply-only 'restricted access' (for example showing 'Interested' replies and hiding 'Not Interested'), allowances set per client, per-client credit reporting and your own billing cycle. It links two YouTube videos and two Loom videos.
helpcenter.smartlead.ai/en/articles/80-how-does-white-labelling-work · read 19 October 2026
04
Adding a client
The add-a-client article has you open the Client Access Dashboard, click Add Client, enter a name, company, email and password, assign permissions, choose which Master Inbox categories the client sees, allocate email and lead credits, and create the client, who receives login details by email. It does not list what each permission covers.
helpcenter.smartlead.ai/en/articles/25-how-to-add-a-new-client-in-smartlead · read 19 October 2026
05
The API describes clients as sub-accounts
The API reference calls clients 'whitelabel sub-accounts that allow agencies to manage multiple brands', with a permissions array (examples: campaigns, email_accounts, leads), a logo as an image or URL, and email and lead credits assigned per client. It names no plan requirement.
api.smartlead.ai/api-reference/clients/create.md · read 19 October 2026
06
Client access in the university
The Smartlead University module on client access and whitelabeling covers client-facing logins with role-based permissions, setting what each client can see, and white-label branding. It does not give plan requirements or workspace limits.
smartlead.ai/smartlead-101/client-access-whitelabeling · read 19 October 2026
07
Client-level API keys and webhooks
The help centre collection lists articles on client level API keys, multiple admin API keys, and assigning webhooks to campaigns, clients or users. We read only the titles.
helpcenter.smartlead.ai/en/collections/24-api-integrations-and-webhooks · read 19 October 2026
08
Home page positioning
The home page says 'a full white-label experience', lists Master Inbox across all campaigns and clients, and carries agency testimonials. These are Smartlead's own claims.
smartlead.ai · read 19 October 2026
What Smartlead does not say
We looked, and found no statement on these. That is about its published pages only, not about the product.
- Whether white-label needs Pro or higher in every case: the rendered pricing page, the text version and Smartlead's own page do not all say the same.
- The free trial excludes white labelling, per the trial help article, so it cannot be tested in the trial.
- How many mailboxes or leads a client workspace gets, and what each permission allows.
- Colour or email-template branding options for the white-label portal, and whether Smartlead's own branding is removed from client screens.
- The price of a client workspace beyond the 3 included on Unlimited Prime.
Watch: Smartlead in its own words
Videos from Smartlead's own channel. They load from YouTube only when you press play.
The numbers
Only what we could verify.
| Measure | Warmerly | Smartlead |
|---|---|---|
| Agency and white-label | Agency plan: client workspaces, API | White-label named on its site, with agency positioning |
| Client workspaces | Included on Agency, no per-client fee, sharing one pool | Add-on at $29 a month each from Pro; 3 or more included on Unlimited Prime |
| White-label | Not found in code or docs | $29 a month per client workspace, from Pro |
| Custom domain for clients | Not found in code or docs | Yes, app.yourdomain.com, per its white-label page |
| Client login | Invite a person to a workspace as Admin or Member | Yes, client logins with permissions, per its help article |
| Reply-only client access | Not found in code or docs | Yes, per its help article (for example 'Interested' replies only) |
| Credits set per client | No; allowances and the AI credit wallet are the Agency workspace's | Yes, email and lead credits per client, per its help article |
| Logo | A workspace logo in the dashboard nav | A logo for white-label branding; its API takes an image or URL |
| Entry price for agency features | $179 a month (Agency) | $94 a month (Pro) plus $29 per client workspace; Unlimited Smart is $174 and Unlimited Prime $379 |
| Monthly cost at 3 clients | $179 | $181 on Pro, $261 on Unlimited Smart, $379 on Unlimited Prime with 3 included |
| Mailboxes for the plan | 100 on Agency, more on a call; shared by all clients | Unlimited on all plans |
| What caps the plan | 100 mailboxes shared by all clients; Max by call beyond that | Emails and contacts instead: Pro 90,000 emails and 30,000 contacts, Unlimited Smart 150,000 emails, Unlimited Prime 500,000 emails |
| API on the agency plan | Yes | Yes on Pro and above, per pricing text |
| Trial includes agency features | Yes, 7-day Agency trial | Trial excludes white-label |
| Who bills the client | Warmerly bills only the Agency workspace; client workspaces have no billing of their own | You can set your own billing cycle, per its help article |
In practice
What it means for you.
Our reading of the facts above. Not a promise, and not the only reasonable reading.
Smartlead is built for reselling
Our reading: if you want clients to log in under your own domain and brand, with reply-only access and credits you set for each client, Smartlead describes a way to do it and Warmerly does not.
Warmerly is simpler if clients never log in
Our reading: if you run campaigns for clients and report to them yourself, Warmerly's client workspaces keep their mailboxes, leads and replies apart with no per-client fee.
Do the sum for your client count
Our reading: Smartlead Pro is $94 plus $29 for each client, so 2 clients is $152, 3 is $181 and 5 is $239. Warmerly Agency is a flat $179. On price alone Warmerly is cheaper from 3 clients, but the two buy different things: Smartlead's mailboxes are not capped while Warmerly's 100 are shared, and only Smartlead sells white-label.
Mailbox count can flip the sum
Our reading: an agency that needs hundreds of mailboxes across clients will meet Warmerly's 100-mailbox pool and a call for Max. Smartlead lists unlimited mailboxes on every plan, though its plans cap emails and contacts.
You cannot trial Smartlead white-label
Our reading: Smartlead's own trial article excludes white-labelling, so you cannot see the client experience in the trial. Warmerly's 7-day Agency trial lets you try client workspaces first, though not branding, which it lacks.
Ask what white-label covers
Our reading: Smartlead's pages describe the domain and logo but not colours, email branding or what stays Smartlead-branded. Ask before you promise clients a fully branded product.
Who it suits
Pick the one that fits.
Warmerly
Warmerly is the better fit if
- You manage client mailboxes yourself and do not need clients to log in under your brand.
- You want a flat price for many client workspaces.
- You want warmup and sending in one product for each client.
- You want to try the agency features in a trial before paying.
Smartlead
Smartlead is the better fit if
- You want to white-label the platform under your own domain and logo.
- You want clients to see reports and reply from a portal, with reply-only access if you choose.
- You want to set email and lead credits for each client.
- You need more than 100 mailboxes without a conversation about a custom plan.
Questions
How much is Smartlead white-label?
$29 a month per client workspace, from the Pro plan upwards. Unlimited Prime includes 3 or more client workspaces.
Does Warmerly have white-label?
We found no white-label feature, custom domain or client portal in its code or docs. Agency ($179 a month) gives client workspaces that share one pool of 100 mailboxes, with no per-client fee.
What does Smartlead's white-label include?
A custom domain such as app.yourdomain.com, client logins with permissions, reply-only client access and credits set per client, per its pages.
How do the prices compare at three clients?
Smartlead Pro with white-label is $94 plus $29 a client, so $181 at three clients. Warmerly Agency is a flat $179, and the two are not like for like.
Sources
- Smartlead: pricing text version (read 2026-10-19)
- Smartlead: pricing (read 2026-10-19)
- Smartlead: white-label page (read 2026-10-19)
- Smartlead: how white labelling works, help centre (read 2026-10-19)
- Smartlead: how to add a new client, help centre (read 2026-10-19)
- Smartlead: API reference, create client (read 2026-10-19)
- Smartlead: client access and whitelabeling, University module 11 (read 2026-10-19)
- Smartlead: API and webhooks help collection (read 2026-10-19)
- Smartlead: free trial limits help (read 2026-10-19)
- Smartlead on YouTube: Whitelabel Access To Smartlead
- Smartlead on YouTube: Full Whitelabel Access + Smartlead
- Smartlead: home page (read 2026-10-19)
Smartlead pages were read on 19 October 2026. Plans and wording change, so check the vendor's own page before you decide. Warmerly details come from the product as it runs today.
More features
- All features
- Starting price (per month)
- Mailboxes on the starting plan
- Most mailboxes on a published price
- Emails per month on the starting plan
- Highest published send volume
- Contacts on the starting plan
- Warmup
- Spam-folder rescue
- SPF, DKIM and DMARC monitoring
- Inbox placement testing
- Built-in campaign sender
- Shared reply inbox
- LinkedIn steps in the same sequence
- Ready-made mailboxes
- Integrations
- API
- Free plan or trial
See it on your own mailbox.
Connect a mailbox. Warmerly runs alongside whatever you send from now, so you can compare before you move anything.
Free plan, no card. Paid plans: 7-day trial, first charge on day 8.