Warmerly
5,000 active prospects on Starter, 50,000 on Growth, 250,000 on Agency; roles Owner, Admin and Member, no seat price found
Warmerly
SmartReach
One-to-one · Active prospects and users
Active prospects and users
One row, in depth: what each tool does, the verified numbers, and who each suits.
SmartReach details read from its pricing page, home page and help centre on 21 October 2026.
Warmerly
5,000 active prospects on Starter, 50,000 on Growth, 250,000 on Agency; roles Owner, Admin and Member, no seat price found
SmartReach
1,000 on Basic, 50,000 on Plus, 100,000 on Pro, 500,000 on Scale; 1 user on Basic, unlimited from Plus
The short answer
Active prospects and users, in one look.
Both products set a ceiling on active prospects. Warmerly's Starter holds 5,000 against SmartReach Basic at 1,000, Growth 50,000 against Plus at 50,000, and Agency 250,000 against Pro at 100,000. Warmerly has Owner, Admin and Member roles and we found no seat charge, while SmartReach has 1 user on Basic and unlimited from Plus. Last checked 22 October 2026.
SmartReach
1,000 on Basic, 50,000 on Plus, 100,000 on Pro, 500,000 on Scale; 1 user on Basic, unlimited from Plus
The picture
Drawn side by side.
Active prospects a workspace can hold
Both sides set a ceiling. Warmerly's steps follow mailboxes, SmartReach's follow prospects.
WarmerlySmartReach
WarmerlySmartReachHeights use a square-root scale so the small ceilings stay visible.
WarmerlyWho can sit in a workspace
- Owner
- Admin
- Member
No seat price found in the plan code.
SmartReachBy plan
- 1 user on Basic
- Unlimited users from Plus
Its page says no per-seat pricing.
| Tool | What it shows |
|---|---|
| Warmerly | 5,000 on Starter, 50,000 on Growth, 250,000 on Agency. Roles Owner, Admin, Member. |
| SmartReach | 1,000 on Basic, 50,000 on Plus, 100,000 on Pro. 1 user on Basic, unlimited users from Plus. |
SmartReach's Scale step, 500,000 active prospects, is left off the chart to keep the scales close. Warmerly's Free plan holds 500.
How Warmerly does it
Warmerly, in detail.
A workspace ceiling on active prospects and a per-campaign lead limit, with no seat price in the plan code.
01
Active prospects
500 on Free, 5,000 on Starter, 50,000 on Growth and 250,000 on Agency, across live and paused campaigns in a workspace.
Warmerly product, checked 21 October 2026
02
Leads per campaign
500 on Free, 2,500 on Starter, 25,000 on Growth and 100,000 on Agency, checked when leads are imported.
Warmerly product, checked 21 October 2026
03
How it is enforced
Importing past the per-campaign limit is refused. The workspace-wide prospect ceiling is checked nightly and starts a 30-day grace period.
Warmerly product, checked 21 October 2026
04
Roles, no seat price found
A member is invited as Admin or Member, and the creator is the Owner. We found no seat count or per-seat charge in the plan code. We did not check every limit in the product.
Warmerly product, checked 21 October 2026
05
A per-campaign check
The limit on leads per campaign is checked when leads are imported, and an import that would pass it is refused.
Warmerly product, checked 21 October 2026
06
A nightly workspace check
The workspace-wide ceiling is checked each night and starts a 30-day grace period instead of cutting you off.
Warmerly product, checked 21 October 2026
How SmartReach does it
SmartReach, in detail.
Active prospects set the plan, and users are limited only on Basic.
01
Active prospects by plan
1,000 on Basic, 50,000 on Plus, 100,000 on Pro and 500,000 on Scale, on both product lines.
smartreach.io/pricing · read 21 October 2026
02
Users
1 user on Basic and unlimited users from Plus.
smartreach.io/pricing · read 21 October 2026
03
Adding capacity
Extra active prospects are $79 a month per 30,000. Extra stored prospects are $29 a month per 30,000.
smartreach.io/pricing · read 21 October 2026
04
What counts
Its FAQ says a prospect is counted once SmartReach has actually reached them through any channel, and that you cannot contact more than your plan allows.
smartreach.io/pricing · read 21 October 2026
05
The wording problem
The plan cards say active prospects, its FAQ says prospects contacted, and its add-ons mention prospects stored at $29 a month per 30,000.
smartreach.io/pricing · read 22 October 2026
06
Extra prospects
Extra active prospects are $79 a month per 30,000, so on Plus ($89) 80,000 costs $168.
smartreach.io/pricing · read 22 October 2026
07
Unlimited users from Plus
Basic has 1 user. Plus, Pro and Scale have unlimited users.
smartreach.io/pricing · read 22 October 2026
08
Plan changes
Its billing FAQ says upgrades and downgrades apply from the next billing cycle, and that going over a limit means upgrading or waiting for the quota to reset.
help.smartreach.io/docs/billing-faqs.md · read 22 October 2026
What SmartReach does not say
We looked, and found no statement on these. That is about its published pages only, not about the product.
- A definition of an active prospect on the plan cards themselves
- What happens to data over the limit beyond 'move up a tier or add an add-on'
- Whether a prospect stops counting when a campaign ends
- What happens to data above the ceiling
Where the sources disagree
We report each version rather than pick one.
- SmartReach's page says 'active prospects' while its FAQ says 'prospects contacted' and its add-ons mention 'prospects stored'. We use its plan card wording.
The numbers
Only what we could verify.
| Measure | Warmerly | SmartReach |
|---|---|---|
| Active prospects and users | 5,000 active prospects on Starter, 50,000 on Growth, 250,000 on Agency; roles Owner, Admin and Member, no seat price found | 1,000 on Basic, 50,000 on Plus, 100,000 on Pro, 500,000 on Scale; 1 user on Basic, unlimited from Plus |
| Active prospects, entry plan | 5,000 on Starter | 1,000 on Basic |
| Active prospects, mid plan | 50,000 on Growth | 50,000 on Plus |
| Active prospects, high plan | 250,000 on Agency | 100,000 on Pro |
| Users | Roles: Owner, Admin, Member; no seat price found | 1 on Basic, unlimited from Plus |
| Extra prospects | Upgrade the plan | $79 a month per 30,000 |
| Cost to hold 80,000 prospects | Agency, $179 | Plus plus one add-on block, $168 |
| Per-campaign lead cap | 2,500, 25,000, 100,000 by plan | Not found |
| Extra capacity | Move to the next plan | $79 a month per 30,000 |
The plans
Every plan, side by side.
Warmerly
Free$01 mailbox · 100 campaign sends a month · no card
Starter$195 mailboxes · no cap on sends
Growth$4925 mailboxes · no cap on sends
Agency$179100 mailboxes · client workspaces · API
LinkedIn account$19Per connected account, 3 for $49, 5 for $75
SmartReach
Email Outreach Basic$2910 warmup accounts · 1,000 active prospects · 1 user
Email Outreach Plus$8925 warmup accounts · 50,000 active prospects · unlimited users
Email Outreach Pro$19975 warmup accounts · 100,000 active prospects · shown beside a struck-through $279
Email Outreach Scale$499Unlimited warmup accounts · 500,000 active prospects
Sales EngagementFrom $39Adds calling, LinkedIn seats and WhatsApp tasks · $99, $249 and $599 above Basic
Per month. SmartReach figures were read on smartreach.io/pricing on 21 October 2026, shown there in USD; the page does not say which billing period they show, so we treat them as monthly. Its yearly toggle says Save up to 11%. Warmerly's email plans cover mailboxes; its LinkedIn accounts are charged per account on top.
In practice
What it means for you.
Our reading of the facts above. Not a promise, and not the only reasonable reading.
Warmerly also counts prospects
It is not true that only SmartReach prices by prospects. Warmerly's plans carry a ceiling too, though the price steps follow mailboxes.
Compare at your own size
At 5,000 active prospects, Warmerly Starter at $19 holds them. SmartReach Basic stops at 1,000, so you would need Plus at $89 for 50,000.
2,000 prospects
Warmerly Starter holds 5,000 for $19. SmartReach Basic holds 1,000, so 2,000 needs Plus at $89 or Basic plus an add-on block of 30,000 at $79, which is $108 (29 plus 79).
Growing from 1,000 to 40,000
SmartReach Plus holds 50,000 for $89. Warmerly Growth holds 50,000 for $49.
One big campaign
A single Warmerly campaign holds 2,500 leads on Starter, so a 10,000-lead list needs Growth.
Team size
Warmerly has no seat charge in its plan code. SmartReach's one user on Basic means a second person needs Plus.
A list of 30,000
Warmerly Growth ($49) holds 50,000 active prospects and 25,000 per campaign, so a 30,000 list is split across two campaigns. SmartReach Plus ($89) holds 50,000 and its pages show no per-campaign cap.
An agency with five clients
Active prospects are workspace-wide on Warmerly, shared across client workspaces in the Agency pool, up to 250,000. Agree an internal split so one client does not use the pool.
Who it suits
Pick the one that fits.
Warmerly
Warmerly is the better fit if
- You hold up to 5,000 active prospects and want the lowest plan price
- You want a per-campaign lead limit stated by plan
- You want a lower price at 5,000 to 50,000 prospects
- You want a clear grace period when you pass a ceiling
SmartReach
SmartReach is the better fit if
- You want unlimited users from Plus
- You want to add prospect capacity in 30,000 steps without changing plan
- You hold fewer than 1,000 prospects and want the lowest entry price
- You want unlimited users from Plus
Questions
Does Warmerly limit active prospects?
Yes: 5,000 on Starter, 50,000 on Growth and 250,000 on Agency. A single campaign holds 2,500, 25,000 or 100,000 by plan.
Does SmartReach charge per user?
No. It has 1 user on Basic and unlimited users from Plus.
What does extra capacity cost on SmartReach?
$79 a month per 30,000 extra prospects. On Warmerly you move to the next plan.
What does it cost to hold 80,000 prospects?
Warmerly Agency at $179. SmartReach Plus with one add-on block, $168.
Sources
SmartReach pages were read on 21 October 2026. Plans and wording change, so check the vendor's own page before you decide. Warmerly details come from the product as it runs today.
More features
See it on your own mailbox.
Connect a mailbox. Warmerly runs alongside whatever you send from now, so you can compare before you move anything.
Free plan, no card. Paid plans: 7-day trial, first charge on day 8.