WarmerlyWarmerly ahead on this row
$19, $49 and $179 a month.
Warmerly
Folderly
One-to-one · Cost at 5, 25 and 100 mailboxes
Cost at 5, 25 and 100 mailboxes
One row, in depth: what each tool does, the verified numbers, and who each suits.
Folderly details read from its pricing page, overview, home page, product sites, terms, privacy policy and help centre on 21 October 2026.
Warmerly
$19, $49 and $179 a month.
Folderly
$480 and $1,400 a month at 5 and 25 mailboxes, calculated from its yearly rates; custom at 100.
The short answer
Cost at 5, 25 and 100 mailboxes, in one look.
At 5 mailboxes Warmerly is $19 a month and Folderly is about $480. At 25 it is $49 against about $1,400. At 100, Warmerly Agency is $179 and Folderly is custom. Folderly's figures are calculated from its yearly rates and assume the band rate applies to every mailbox. Last checked 22 October 2026.
Folderly
$480 and $1,400 a month at 5 and 25 mailboxes, calculated from its yearly rates; custom at 100.
The picture
Drawn side by side.
Monthly cost as mailboxes grow
Dollars a month, before tax
WarmerlyFolderly
- Warmerly: $19 for 5 mailboxes, $49 for 25, $179 for 100
- Folderly: the band rate times the mailbox count, $480 for 5 and $1,400 for 25; custom from 100
Folderly's line is calculated from its listed rates and stops at 25 mailboxes, where the chart ends. Not like for like: Folderly includes audit tools, Warmerly includes campaigns.
On screen
What it looks like.
WarmerlySample data
How Warmerly does it
Warmerly, in detail.
Three published steps, $19, $49 and $179, with yearly billing at ten times the monthly price.
01
5 mailboxes
Starter covers 5 mailboxes for $19 a month, billed monthly.
Warmerly product, checked 21 October 2026
02
25 mailboxes
Growth covers 25 mailboxes for $49 a month, billed monthly.
Warmerly product, checked 21 October 2026
03
100 mailboxes
Agency covers 100 mailboxes for $179 a month, with client workspaces and the API.
Warmerly product, checked 21 October 2026
04
More than 100
Larger needs go to a custom Max plan, priced on a call.
Warmerly product, checked 21 October 2026
05
10 mailboxes
10 mailboxes need Growth, $49 a month, because Starter stops at 5.
Warmerly product, checked 21 October 2026
06
50 mailboxes
50 mailboxes sit inside Agency, $179 a month. Agency has 100 mailboxes, client workspaces and API access.
Warmerly product, checked 21 October 2026
07
Twelve months at each step
On annual billing, Starter is $190 a year, Growth $490 and Agency $1,790, which is ten times the monthly price.
Warmerly product, checked 21 October 2026
08
What each step allows
Starter: 5 mailboxes and 5 placement tests a month. Growth: 25 mailboxes and 25 tests. Agency: 100 mailboxes and 100 tests. Verifications are 5,000, 25,000 and 150,000 a month.
Warmerly product, checked 21 October 2026
How Folderly does it
Folderly, in detail.
A calculated total that rises with every mailbox inside a band, then a custom price from 100.
01
5 mailboxes
5 mailboxes at $96 each come to $480 a month, on the yearly option.
folderly.com/overview · read 21 October 2026
02
25 mailboxes
25 mailboxes at $56 each come to $1,400 a month, on the yearly option.
folderly.com/overview · read 21 October 2026
03
100 mailboxes
100 or more mailboxes are custom, so there is no published price to compare.
folderly.com/overview · read 21 October 2026
04
The bands dip
If the band rate applies to every mailbox, 9 mailboxes cost $864, 10 cost $720, and 24 cost $1,728 against $1,400 for 25, so the tenth and the twenty-fifth mailbox lower the total.
folderly.com/overview · read 21 October 2026
05
10 mailboxes
10 mailboxes at $72 each come to $720 a month, on the yearly option and assuming the band rate applies to every mailbox.
folderly.com/overview · read 22 October 2026
06
50 mailboxes
50 mailboxes at $56 each come to $2,800 a month on the same assumption.
folderly.com/overview · read 22 October 2026
07
99 mailboxes
99 mailboxes, the top of the published bands, at $56 each come to $5,544 a month. The next step, 100, is custom.
folderly.com/overview · read 22 October 2026
08
Twelve months at 25 mailboxes
25 mailboxes at $56 come to $1,400 a month, so $16,800 over 12 months if the rate holds for each month.
folderly.com/overview · read 22 October 2026
09
Inbox Insights is extra
If you add Inbox Insights, it is $79 a month for 100 tests or $799 a year, listed separately from the per-mailbox rate.
folderly.com/pricing · read 22 October 2026
10
Taxes are on top
Fees exclude sales, use, excise and similar taxes, so the totals above are before tax.
folderly.com/compliance/terms-and-conditions · read 22 October 2026
What Folderly does not say
We looked, and found no statement on these. That is about its published pages only, not about the product.
- A published price at 100 mailboxes
- Whether the band rate applies to every mailbox
- The minimum commitment
- A published total at any mailbox count
- Whether a per-mailbox rate applies to every mailbox in a band
- What a custom price at 100 or more depends on
- Any charge for onboarding or setup
Where the sources disagree
We report each version rather than pick one.
- Folderly's totals are calculated by us from its listed per-mailbox rates. Its pages do not give a total for any mailbox count. Working: 5 x 96 = 480, 9 x 96 = 864, 10 x 72 = 720, 24 x 72 = 1728, 25 x 56 = 1400.
The numbers
Only what we could verify.
| Measure | Warmerly | Folderly |
|---|---|---|
| Cost at 5, 25 and 100 mailboxes | $19, $49 and $179 a month. | $480 and $1,400 a month at 5 and 25 mailboxes, calculated from its yearly rates; custom at 100. |
| 5 mailboxes | $19 | $480 |
| 25 mailboxes | $49 | $1,400 |
| 100 mailboxes | $179 | Custom |
| 10 mailboxes | $49 | $720 |
| 50 mailboxes | $179 | $2,800 |
| 99 mailboxes | $179 | $5,544 |
| 25 mailboxes over 12 months | $588 monthly, $490 annual | $16,800 |
| Cost per mailbox at 25 | $1.96 ($49 across 25) | $56 |
| Cost per mailbox at 100 | $1.79 ($179 across 100) | Custom |
The plans
Every plan, side by side.
Warmerly
Free$01 mailbox · capped sends · no card
Starter$195 mailboxes · no cap on sends
Growth$4925 mailboxes · no cap on sends
Agency$179100 mailboxes · client workspaces · API
MaxCustomMore than 100 mailboxes
Folderly
1 to 9 mailboxes$96Per mailbox, each month · yearly option
10 to 24 mailboxes$72Per mailbox, each month · marked Most popular
25 to 99 mailboxes$56Per mailbox, each month · yearly option
100 or moreCustomA custom price, per its overview page
Inbox Insights$79Placement tests · 100 a month · 2 free · $799 on its yearly option
Per month, before tax. Folderly's pricing page shows its core price on a Yearly option labelled Save 20%, and its terms say subscriptions are billed monthly upfront; a minimum commitment applies and is not defined. Read on folderly.com on 21 October 2026. Warmerly's email plans cover mailboxes; its LinkedIn add-on is charged per account on top.
In practice
What it means for you.
Our reading of the facts above. Not a promise, and not the only reasonable reading.
Treat the totals as calculated, not quoted
Folderly sells through a demo, so the price you are quoted may differ from the list rates we multiply.
Not like for like
Folderly's totals include its audit tools. Warmerly's include campaigns and no placement test with a seed list.
A 10-mailbox team
Folderly's list rates give 10 x $72 = $720 a month. Warmerly Growth is $49. The gap is $671 a month, before either side's quote or discounts.
A 50-mailbox agency
Folderly's list rates give 50 x $56 = $2,800 a month. Warmerly Agency is $179, a gap of $2,621, and Agency adds client workspaces and API access.
A year at Growth size
Warmerly Growth is $490 on annual billing or $588 paid monthly, a saving of $98. Folderly at 25 mailboxes is $16,800 over 12 months if the list rate holds.
Where Folderly's total dips
At 24 mailboxes the list total is $1,728 and at 25 it is $1,400. If you are at 22 or 23 mailboxes, adding to 25 can cost less than staying put, on the assumption that the band rate applies to every mailbox.
What you would still buy separately
Warmerly's totals include warmup, campaigns and a placement allowance. If you want a separate seed-list test tool on top, check each side's own price before adding them up.
Who it suits
Pick the one that fits.
Warmerly
Warmerly is the better fit if
- You run 5 to 100 mailboxes
- You want a price without a demo
- You want the same price whatever you send
- You run 10 to 100 mailboxes and want a fixed monthly bill
- You manage clients and want client workspaces on Agency
- You prefer to pay annually at ten months' price
- You want the same bill whatever you send
Folderly
Folderly is the better fit if
- You run 1 or 2 mailboxes and want the audits
- You need content and placement tools at any price
- You will negotiate a custom price
- You want Folderly's audits at a small mailbox count
- You will negotiate a custom price at 100 or more
- You want its placement and content tools under one vendor
- You have a budget set per mailbox, not per plan
Questions
What does Folderly cost for 25 mailboxes?
About $1,400 a month, calculated as 25 mailboxes at its $56 rate for 25 to 99 mailboxes, on the yearly option and assuming the rate applies to every mailbox (read 21 October 2026). Warmerly Growth is $49 a month for 25 mailboxes.
What does Folderly cost for 100 mailboxes?
Folderly lists custom pricing from 100 mailboxes. Warmerly Agency is $179 a month for 100 mailboxes.
What does Folderly cost for 10 mailboxes?
About $720 a month, calculated as 10 x $72 on the yearly option and assuming the band rate applies to every mailbox (read 22 October 2026). Warmerly Growth is $49.
What does Folderly cost for 50 mailboxes?
About $2,800 a month, calculated as 50 x $56 on the same assumption (read 22 October 2026). Warmerly Agency is $179 a month.
Is Warmerly cheaper on annual billing?
Yes. Annual billing is 10 times the monthly price, so Growth is $490 a year against $588 paid monthly.
Sources
Folderly pages were read on 21 October 2026. Plans and wording change, so check the vendor's own page before you decide. Warmerly details come from the product as it runs today.
More features
- All features
- Starting price (per month)
- Pricing model
- Free plan or trial
- Warmup and mailbox engagement
- SPF, DKIM, DMARC and blocklist checks
- DMARC reports
- Inbox placement tests
- Alerts
- Content and spam-trigger checks
- Campaign sending
- Mailbox providers and sending services
- Agencies, teams and API
- Security and data hosting
See it on your own mailbox.
Connect a mailbox. Warmerly runs alongside whatever you send from now, so you can compare before you move anything.
Free plan, no card. Paid plans: 7-day trial, first charge on day 8.