Lead Forensics and Warmly both answer the same question (which companies visited my website and never filled in a form?), and they sell the answer differently. Lead Forensics prices on how much traffic your site gets, after a one-week free trial, and lists two plans, Essentials and Automate. Warmly publishes three products with starting prices from $10,000 a year, and adds an AI chat and AI follow-up on the higher ones. Neither page gives a figure you can compare directly with the other's.
| Warmly | Lead Forensics | |
|---|---|---|
| Published prices | Starting at $10,000/yr (AI Web-Deanonymization), $20,000/yr (Inbound Chat), $30,000/yr (AI Inbound Autopilot); each button says Talk To Sales | None. Priced on your website traffic and the leads it finds |
| Plans | Three products plus add-ons | Essentials and Automate |
| Try before buying | Page offers quarterly payment to try and says annual billing saves 30%. No free plan is shown | Demo, then a one-week free trial that sets the price |
| Who it identifies | Website visitors as contacts and companies | Visitor identification with firmographic insight; decision maker contact data is listed |
| Intent signals | Bombora research intent and other signals listed | Behavioral insights at firmographic and business level |
| Outreach and automation | Retargeting by email, LinkedIn and ads; AI chat on the higher products | Workflow automation, CRM lead creation and automated lead routing are listed (the page does not say which plan has each) |
| Users | Not stated on the pricing page | Unlimited, and the number does not affect the price |
What Lead Forensics says it does
Its pricing page lists website visitor identification with firmographic insight, decision maker contact data, real-time visitor alerts, a lead and pipeline manager, CRM integration and a dedicated customer success manager. Its FAQ says it uses a small piece of code, much like Google Analytics, that tracks the IP addresses of businesses visiting a website. The cost is based on how much traffic your site generates, the trial shows the visitor volume, and that volume determines the cost.
The trial is one week long, and your representative walks you through your traffic at the end. Because the price follows the traffic seen, it is worth asking how the figure was reached and whether the trial week was a typical one. The page does not publish contract length or a price list, so ask for both in writing.
What Warmly says it does
Warmly's pricing page lists three products. AI Web-Deanonymization shows website visitors as contacts and companies, with ICP filtering, Slack alerts, lead routing, CRM sync and retargeting by email, LinkedIn and ads. Inbound Chat adds an AI chatbot and warm calling. AI Inbound Autopilot adds unlimited AI agents for qualification and follow-up. Each starts from 10K credits a month. Add-ons, such as a GTM Signals Package and Warm Experiences, are listed at $10,000 a year each.
The page says to pay quarterly to try and switch to annual to save, with annual billing saving 30%. It shows no free plan. Credits and add-ons mean the starting figure is unlikely to be the final one, so ask what your expected visitor volume uses in credits each month.
Warmly: quarterly or annual billing, in numbers
Warmly's pricing page shows a toggle between annual and quarterly billing, labelled Save 30% on annual, and the line Pay quarterly to try, switch to annual to save. Read on 22 October 2026, it lists a price for each product on both settings. The sums below are ours, from those figures.
| Warmly product | Annual | Quarterly | Four quarters | Annual is cheaper by |
|---|---|---|---|---|
| AI Web-Deanonymization | $10,000 a year | $4,875 a quarter | $19,500 | 49% |
| Inbound Chat | $20,000 a year | $6,500 a quarter | $26,000 | 23% |
| AI Inbound Autopilot | $30,000 a year | $9,750 a quarter | $39,000 | 23% |
Two things follow. First, quarterly billing is a way to try, not a way to run: four quarterly payments cost far more than one annual payment on every product. Second, the saving is not 30% on each one, so it is worth asking Warmly which figure you would actually pay. Each price is described as from 10K credits a month, and the page does not say what a credit is or what happens above that.
Lead Forensics publishes no price on its page. On 22 October 2026 its FAQ still said the cost is based on how much traffic your site generates, while a note on the same page said pricing depends on how many new leads it uncovers. Ask which of the two sets your price.
Lead Forensics vs Warmly: which fits?
| If this is you | Look at | Why |
|---|---|---|
| You want a published starting price before a sales call | Warmly | Its page shows from $10,000 a year; Lead Forensics shows no figure |
| You want unlimited users inside one traffic-based fee | Lead Forensics | Its FAQ says users are unlimited and do not change the price |
| You want chat and AI follow-up for visitors while they are on the page | Warmly | Inbound Chat and AI Inbound Autopilot are listed products |
| You want to see your traffic volume before any quote | Lead Forensics | The one-week trial sets the price |
| Your site gets very little traffic | Both, with care | Lead Forensics prices on volume and Warmly on credits; ask what you would actually get for the money |
We cannot say which has the better match rate. Neither pricing page publishes one and we have not run a test of our own, so treat any percentage you read elsewhere as unverified. Ask each vendor to show results on your own traffic, and compare how many of your visitors each one identifies and how many of those are real prospects.
What to ask each vendor before you sign
Neither page answers the questions that decide what you pay in year two. Take these to the demo and get the answers in writing:
- Both: the contract length and renewal terms, any setup fee, the currency, and whether VAT is added to the price you were quoted. Neither page publishes them.
- Lead Forensics: whether your price follows traffic, new leads found, or both; how the trial week's visitor volume turns into a fee; and what happens to the price if your traffic doubles.
- Warmly: the price per credit, what a credit buys, and what is charged above 10K credits a month; whether add-ons such as the GTM Signals Package and Warm Experiences ($10,000 a year each) are needed for what you want; and what the real saving is for the billing period you will use.
- Both: results on your own traffic. How many of last month's visitors would each tool have identified, and how many of those were people you would actually contact?
The gap both of them share
Visitor identification is only the first half of the job. Both tools hand you companies or people to contact, and both assume the outreach you send next arrives. If you identify a perfect in-market account and your follow-up email lands in their junk folder, you paid for a lead you never reached. Neither pricing page lists email authentication, sender reputation or inbox placement among its features, which suggests it is not their category.
That is worth checking before you sign a contract, not after. If your domain's SPF, DKIM and DMARC are incomplete, or your sending mailboxes are new and unwarmed, fixing that is much cheaper than the identification layer sitting on top of it.
The bottom line
If you want a published starting price and chat or AI follow-up in the same product, start with Warmly's pricing page. If you want unlimited users and a price set from your own traffic, start with Lead Forensics' trial. Either way, ask for results on your own site, get the contract length and credit terms in writing, and confirm your outbound reaches the inbox before you commit a year of budget to finding more people to send it to.