Read 24 October 2026

Warmly alternatives, by what you are trying to do

Warmly (warmly.ai) identifies the people and companies visiting your website and helps you act on them. It starts at $10,000 a year and it is not an email warmup tool. If you came for visitor identification, the table below lists real alternatives with the price each one prints on its own page. If you came looking for email warmup, skip to the last section: that is what Warmerly does, and it is a different job.

Visitor identification Email warmup

Start here

Which Warmly do you mean?

People land on this page from three searches that look alike and are not. Pick yours.

You want to know who visits your website. That is what Warmly sells. The alternatives are RB2B, Leadfeeder and Lead Forensics, compared below.
You want to warm up a mailbox for cold email. Warmly does not do that on any page we read. You want a warmup tool. Warmerly is one; so are the tools on our list of warmup tools.
You want both. They are two products from two vendors. Identify visitors with one, then email the people you find from mailboxes that have been warmed up, with the other.

What it is

What Warmly sells, in its own words

Warmly's home page, read on 24 October 2026, describes two agents and a data layer. The Inbound Agent identifies visitors at person level and runs AI chat, pop-ups and personalised pages, then retargets through email and ads. The TAM Agent scores the accounts you want to sell to, maps buying committees, tracks signals and runs coordinated email and ads. A Context Graph brings site visits, emails and meetings together for the agents to use. The page also lists meeting booking, lead routing, a database of verified emails and direct dials, and an API and MCP access.

Its pricing page, read the same day, shows three plans: AI Web-Deanonymization, Inbound Chat and AI Inbound Autopilot. Each plan says it includes from 10K credits a month and does not say what a credit is. The annual prices are marked as a starting price, so what you pay may differ. The page says annual billing saves 30%, but the numbers do not move by the same amount on every plan: the quarterly price multiplied by four is $19,500, $26,000 and $39,000, against $10,000, $20,000 and $30,000 for the year. Ask Warmly which figure applies to you before you sign.

This page does not review Warmly. Our Warmerly against Warmly.ai page does that, line by line, and Warmly against Lead Forensics compares the two visitor tools directly.

Alternatives

If you want visitors identified

Prices are what each vendor prints on its own pricing page on 24 October 2026. We have not used any of these tools, so there is no view here on how well any of them identifies your visitors.

Visitor identification tools and the price on each vendor's own page, read 24 October 2026
Tool	What it does	Price on its own page
RB2B	Identifies visitors. Company-level is global; person-level is US only on every paid plan. Coverage it states: 15 to 20% on Free, Starter and Pro, 35 to 45% on Pro+.	Free ($0, 150 resolutions a month, company-level only). Starter $79 a month (300 resolutions). Pro from $149. Pro+ from $199. Annual prices not shown.
Leadfeeder	Identifies companies that visit your site. The Lite plan is free; Discover adds full company profiles, CRM sync and an API; Activate adds verified emails and phones. dealfront.com/pricing redirects here.	Lite free (last 100 companies a month). Discover from 79 euros a month billed annually, 113 euros monthly, for up to 50 companies. Activate from 369 euros annually, 527 monthly.
Lead Forensics	Tracks the IP addresses of businesses that visit and lists decision-maker contact data. Users are unlimited and do not change the price.	No price shown. It says cost follows your traffic and how many new leads it finds. One-week free trial. Two plans, Essentials and Automate, both by demo.
Warmly	The product people searched for. Two AI agents: one for inbound (person-level visitor identification, chat, retargeting), one for your target accounts (signals, buying committees, outbound).	Starting at $10,000 a year (AI Web-Deanonymization), $20,000 (Inbound Chat), $30,000 (AI Inbound Autopilot). Quarterly: $4,875, $6,500, $9,750. From 10K credits a month. Add-ons $10,000 a year.

Choosing

How to choose between them

Start with the budget, because the range is enormous. At one end Warmly begins at $10,000 a year. At the other, RB2B and Leadfeeder both list a free plan. The free plans are narrow on purpose: RB2B's is company-level only, with no email addresses, and Leadfeeder's shows the last 100 companies in a month. They are enough to learn whether visitor identification is worth paying for. Run one for a month before you talk to a sales team.

Then separate company-level from person-level. Company-level tools tell you that a business visited. Person-level tools try to tell you who. RB2B states that its person-level identification is US only on every paid plan, so if most of your traffic is outside the US, a company-level tool is the realistic option. Lead Forensics and Leadfeeder identify companies; Lead Forensics also lists decision-maker contact data, and Leadfeeder's Activate plan adds verified emails and phones.

Finally, look at how the price moves. RB2B and Leadfeeder price by a count of identified visitors or companies, and Leadfeeder publishes its tiers. Lead Forensics says its price follows your traffic and how many new leads it finds, and gives no figure. Warmly's annual prices are marked as a starting point. A published tier is easier to plan on than a quote, and a quote is not worse for being a quote, but you should know which one you are signing.

If you meant email warmup

Where Warmerly fits, and where it does not

Warmerly is not an alternative to Warmly. It does not identify website visitors, it has no chat or intent data, and we would not want you to buy it expecting those. What it does is warm up the mailboxes you send cold email from, so the mail lands in the inbox. It also checks each mailbox's SPF, DKIM, DMARC and MX records every six hours, moves warmup mail that lands in spam back to the inbox, and sends email and LinkedIn campaigns from the same mailboxes.

The prices, from our plan definitions, are below. Annual billing is ten times the monthly price. The Free plan needs no card, and a paid plan has a 7-day trial that does.

Warmerly plans and the warmup ramp
Plan	What it covers
Free	$0 for 1 mailbox with capped sends and no card
Starter	$19 a month for 5 mailboxes, no cap on sends
Growth	$49 a month for 25 mailboxes
Agency	$179 a month for 100 mailboxes, client workspaces and API
Warmup ramp	4 a day on day 0, 25 a day by day 14, 50 a day by day 30; Gmail held to 40 a day, Outlook to 30

If you are choosing between warmup tools, compare more than one. Email warmup pricing sets six pricing models side by side, the list of warmup tools says who each suits, and there are one-to-one pages for Mailwarm, Warmbox, Lemwarm, Warmy and WarmySender. Warmy and Warmly are different companies with similar names; so are Warmy and WarmySender.

If you do use a visitor tool and then email the people it finds, the mailboxes still need warming first. A new mailbox that sends 50 cold emails on day one is the quickest way to land in spam. Warmerly's ramp starts at 4 a day and reaches 50 a day by day 30, with Gmail held to 40 and Outlook to 30.

Questions

Warmly alternatives, answered

Is Warmly an email warmup tool?

No. Warmly is a B2B go-to-market platform whose main job is identifying website visitors and acting on intent signals. Its home page, read on 24 October 2026, describes visitor identification, chat, retargeting and outbound, and does not mention email warmup. If you want to warm up mailboxes, you want a different kind of tool.

Which alternatives to Warmly are worth a look?

It depends on the job. For visitor identification on a smaller budget, RB2B starts free and Leadfeeder has a free Lite plan; Lead Forensics sells by demo. For email warmup, which Warmly does not do, Warmerly is $19 a month for 5 mailboxes. Prices on each vendor's own page were read on 24 October 2026.

How much does Warmly cost?

Its pricing page, read on 24 October 2026, shows plans starting at $10,000 a year (AI Web-Deanonymization), $20,000 (Inbound Chat) and $30,000 (AI Inbound Autopilot), or $4,875, $6,500 and $9,750 a quarter. Each lists from 10K credits a month. The page does not define a credit. Add-ons such as the GTM Signals Package are $10,000 a year.

Is there a free alternative to Warmly?

For visitor identification, two tools list a free plan as of 24 October 2026: RB2B Free (company-level only, 150 resolutions a month) and Leadfeeder Lite (the last 100 companies a month). Warmerly also has a free plan, but it warms one mailbox and does not identify visitors.

Does Warmerly identify website visitors?

No. Warmerly warms mailboxes, checks their SPF, DKIM, DMARC and MX records every six hours, rescues warmup mail from spam, and sends email and LinkedIn campaigns from your own mailboxes. It is not an alternative to Warmly for visitor identification, and we would rather you knew that before you sign up.

I searched for Warmly email warmup. What should I use?

Probably a warmup tool, not Warmly. Warmerly warms 5 mailboxes for $19 a month and has a free plan with no card. The pages on this site that compare warmup tools side by side are email warmup pricing and the list of warmup tools. Compare at least two before you pay.

How accurate is visitor identification?

Vendors state their own coverage and we have not tested any. RB2B says 15 to 20% coverage on most plans and 35 to 45% on Pro+. Lead Forensics gives no figure on its pricing page. Treat any coverage claim as the vendor's, and ask for a trial on your own traffic: Lead Forensics offers one for a week and RB2B's Pro plan for 7 days.

What should I ask a visitor-identification vendor before buying?

What counts as an identified visitor or a credit, whether the price is fixed or follows the leads found, which countries person-level matching covers, how long the contract runs and how notice works, and whether the trial uses your real traffic. Warmly's own prices are labelled starting at, so ask what moves the final figure.

Vendor prices and features read on their own pages on 24 October 2026: warmly.ai, warmly.ai/pricing, rb2b.com/pricing, leadfeeder.com/pricing (dealfront.com/pricing redirects to it) and leadforensics.com/pricing. They change; check the page before you buy. We could not read Warmly's terms.

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