Warming up
Sales Navigator is the targeting engine behind serious LinkedIn outreach. Used well, it turns a vague audience into a precise, ready-to-message list.
Outreach lives or dies on the list. Sales Navigator is the tool that lets you go from "marketing leaders in SaaS" to a specific, filtered set of people who match your ICP and have a reason to hear from you now.
Save your best-performing search definitions so new people matching your ICP flow in automatically. A good saved search becomes a renewable source of prospects rather than a list you exhaust and rebuild.
Once your list is tight, the rest of your system takes over: a connection request that references why them, a value-first first message, and a sequenced follow-up. Navigator gets the right people in front of you; your messaging earns the reply.
Most plans give you 50 InMail credits a month, and unused credits roll over for at most 3 months before they're capped.
If you only fix one thing in your outreach, make it the list. Precise targeting lifts every downstream metric — acceptance, reply, and meeting rates all rise when the right people receive the message.
For serious, repeatable outbound, yes. The advanced filters and saved searches are what let you build precise lists at scale, and it includes the InMail credits to reach people outside your network. You can begin without it, but targeting quality is the biggest lever in outreach.
Premium adds InMail and some insight, but Sales Navigator is purpose-built for prospecting — far richer search filters, lead and account lists, saved searches, and more InMail. For outreach specifically, Navigator is the relevant tier.
Reference the move directly rather than sending a generic pitch — for example, "Congrats on the move to [Company] — curious what you're inheriting on the [function] side" gets a materially different response than assuming they have the same problem as every other prospect you've messaged.
Run a free deliverability check on your sending domain — SPF, DKIM, DMARC, and spam-trap risk — before you send another outreach sequence.
Warmerly takes your ICP and runs the outreach across LinkedIn and email. Start free.