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Outreach / Campaigns & Sequences
Build a sequence across email and LinkedIn on one timeline, then let the launch-readiness panel block the send when a variable is missing, the opener has no brief behind it, or no lead is queued.
Sequences across channels
An email, a wait, a LinkedIn connection request, and a LinkedIn message are all just steps on the same timeline, each with its own delay.
See the sequence builderSends that ramp up safely
The daily cap is a ceiling, not a target. Each mailbox's own daily campaign limit is applied underneath it, a ramp and a bounce-based brake can lower it further, and the lowest number wins.
How warmup feeds the rampCampaign cap 120 a day, the lower limit wins
Every reply in one place
Sent, opened, replied, bounced, failed, with the lead-side view beside it: queued, in progress, completed, replied, bounced, unsubscribed.
Open the unified inboxEvery campaign clears pre-flight checks before it can send
The problem
A merge variable that does not exist, an opener with no brief, an empty audience, every sender on one domain. Most sequence builders are a form with a send button, so these surface after two thousand prospects have already been mailed. Here they are checked first.
See it work
The launch-readiness panel shows what passes, what warns and what blocks. A blocking check cannot be dismissed, and each failing one links straight to the tab that resolves it.
Why it matters
Email, wait, LinkedIn connection and LinkedIn message are all steps on the same day-by-day timeline, so the cadence a prospect experiences is the one you designed.
Missing variables, a blank AI opener and an empty audience stop the launch. Too many senders on one domain raises a warning instead of a block.
Bounced and failed are different numbers, because a failed send is usually your infrastructure and usually fixable today.
How it works
Add email, wait and LinkedIn steps to one timeline, each with its own delay.
Warmerly runs its pre-flight checks and links each failing one to the tab that fixes it.
Messages go out inside the hours you set, with a wait between sends. Each mailbox's own daily campaign limit sits underneath your campaign cap, and the lower one wins.
One timeline, two channels
An email, a wait, a LinkedIn connection request, and a LinkedIn message are all just steps on the same timeline, each with its own delay. You are not maintaining a separate LinkedIn cadence that has to be mentally reconciled with an email cadence. The day-by-day view shows what a prospect actually experiences.
Launch readiness
The expensive campaign failures are all knowable in advance: a merge variable that does not exist in your data, an AI opener with no brief behind it, no leads actually queued, a workspace with no postal address (a warning, not a block), more than five senders sitting on one domain (also a warning). Warmerly checks all of it and shows you what passes, what warns and what blocks, with a link straight to the tab that fixes it.
Where it actually went
Sent, opened, replied, bounced, failed, with the lead-side view beside it: queued, in progress, completed, replied, bounced, unsubscribed. Two views of the same campaign, one from the message's perspective and one from the person's, because 'reply rate' alone hides whether the problem is your copy or the fact that half your list never got a first send.
Before a campaign can send, it is checked against a fixed list. Some checks block the launch, some only warn, and the difference is whether proceeding would waste your list or merely be worth reconsidering.
Each failing check links to the tab that resolves it. A blocking check cannot be dismissed. That is occasionally annoying and it is the entire point. The alternative is a warning banner that everyone learns to scroll past.
Missing variables are the classic own goal
Nothing looks worse than 'Hi ,' arriving at two thousand inboxes. The check compares every variable in your copy against the fields your audience actually has, before the first send rather than after the first reply pointing it out.
This one is a warning rather than a block, and it is the most useful thing on the panel. It fires when more than five of the campaign's sending mailboxes sit on the same domain, or when a sender's DNS check has warned or failed, and tells you plainly what that means: if that domain's reputation drops, all of those senders stop delivering at the same moment.
It is a warning because there are legitimate reasons to run that way, particularly early on. It is on the panel because almost nobody thinks about it while adding the eighth mailbox to a domain, and everybody thinks about it during the week the domain goes bad.
A campaign sends inside a window you define, working hours in the timezone that matters, with a daily cap. Between messages there is a wait, so a mailbox is not dispatching a hundred sends in ninety seconds, which is a pattern receivers notice.
The daily cap is a ceiling, not a target. Each mailbox's own daily campaign limit, which you set per mailbox, is applied underneath it. A campaign ramp and a bounce-based brake can lower it further, and the lowest number wins. Setting a campaign to 375 a day across mailboxes that can safely carry 40 each does not produce 375 sends; it produces the safe number and a campaign that takes longer.
For campaigns on newer infrastructure there is a ramp that raises each mailbox's campaign volume across its first sending days rather than starting at the cap. It counts sending days, the weekdays you allow, not calendar days, so weekends do not advance it. Pausing a campaign does not rewind it.
It slows a launch down on purpose. It is switched on by default when a project has no mailbox yet or has a mailbox with under 14 days of warmup, and left off for established mailboxes, because its ceiling would otherwise cap a warm mailbox below its own limit. You can change it in the campaign settings.
Before you launch
The campaign view separates bounced from failed. A bounce is the receiving side rejecting the address; a failure is a send that never left, an authentication problem, a disconnected mailbox, a mailbox that hit its limit. Merging the two into one number is common and it hides the single most actionable category, because failures are almost always your infrastructure and almost always fixable today.
There is also a hard rule about the AI opener. If a campaign's copy depends on a generated opener and the generation fails, the send is refused rather than proceeding with a blank line. This was learned the expensive way: an unfunded AI account once produced empty openers and thirty-five headless emails went out before anyone noticed. The path now fails closed.
On paid plans, sending volume is not metered. Plans are sold on how many mailboxes you connect and how many leads a campaign can hold, because those are the things that correspond to real cost and real risk. A pricing model that charges per email quietly encourages sending more email, which is the opposite of what a deliverability product should be optimising for.
Integrations
Email and LinkedIn steps share a sequence, and the replies from both come back to one place.
More from Warmerly
FAQ
Yes. Email, wait, LinkedIn connection, and LinkedIn message are all step types on the same timeline, each with its own delay, so the cadence a prospect experiences is the one you designed.
The launch-readiness panel names the blocking check and links to the tab that fixes it. The most common causes are no leads queued, a merge variable that does not exist in the audience, and a connected sender that has stopped working. A missing postal address only raises a warning.
As many as your mailboxes are set to carry. You set a campaign cap, and each mailbox's own daily campaign limit is applied underneath it, with the campaign ramp and a bounce-based brake able to lower it further. The lowest number wins.
No. On paid plans sending is unmetered, and plans are priced on connected mailboxes and leads per campaign. The Free plan includes 100 campaign emails a month.
Bounced means the receiving server rejected the message. Failed means the send never left, a disconnected mailbox, an authentication error, or a limit reached. Failures are usually your infrastructure and usually fixable immediately, which is why they are shown separately.
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Summarize with AI
Pre-flight checks run before the first message leaves, and the send is blocked rather than wasted when a blocking one fails.
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