Campaigns & inbox
Writing sequences, merge tags, A/B tests, sending limits, campaign statuses, tracking and the unified Inbox.
13 articles51 min to read it all
How do I write an email sequence for a campaign?
Open a campaign's Sequence tab, pick a template or start blank, add Email and Wait steps, and edit. A step-by-step guide to writing your sequence.
4 min read→02What merge tags and custom variables can I use in my emails?
Built-in tags are email, firstName, lastName, companyName and the sender tags. Any other column you import becomes a custom variable.
4 min read→03How do I personalise every email with the AI opener?
Put the aiopener tag at the top of your email. Warmerly writes a one or two sentence opening line per lead from your campaign brief and the lead's…
4 min read→04How do I A/B test a subject line or email in a campaign?
On an email step, click Test another version of this email. Warmerly sends up to four versions in rotation and picks the winner once each has enough…
3 min read→05How do I see who has been contacted in a campaign?
A campaign's Audience tab lists every lead with its status and how many emails have gone out. Here is how to read each column.
4 min read→06What do the campaign statuses mean (draft, sending, paused, completed)?
A campaign is a draft until you start it, then sending, scheduled or needs attention while live. What each status means and what to do next.
3 min read→07Why does my campaign send fewer emails than my daily limit?
The gap between sends, the sending hours, the volume ramp and each mailbox's own limit usually cap a campaign well below its daily limit.
5 min read→08Can I launch a campaign before my mailbox has finished warming up?
Yes. Build and launch on day one. A new mailbox starts low and climbs each sending day. The free mailbox is for replies, tests and one small first…
3 min read→09What stops a campaign sequence for a lead?
A reply, an out-of-office reply, a bounce, an unsubscribe, the do-not-contact list, removing the lead or finishing the last step all stop a lead's…
4 min read→10How do open and click tracking work in a campaign?
Turn tracking on under a campaign's Settings > Tracking. Click tracking is on by default, open tracking is off, and plain text mode removes both.
4 min read→11How do unsubscribe links work in campaign emails?
With a working custom tracking domain, campaign emails get an unsubscribe link and one-click headers automatically. How they work and what a click…
4 min read→12What does the advice on my campaign mean?
The Warmi card on a campaign's Overview and Settings tabs points out problems in your settings and results, and links to the fix. It never blocks you.
4 min read→13How does the Inbox work? (replies, categories and answering leads)
Outreach > Inbox shows replies from every connected mailbox in one place. Replies to your campaigns are sorted into Interested, Not relevant and Spam.
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