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Sequence and merge tag

Get startedGlossary of Warmerly terms

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A term from the glossary of Warmerly terms.

The sequence is the series of emails a campaign sends. A merge tag (also called a variable), such as {{firstName}}, is filled in from each lead's data when the email is sent.

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LeadA person you might email, with their address and company details.SenderA mailbox chosen to send a campaign. Emails are spread across the senders you pick.Suppression list (shown as "Do not contact")Addresses Warmerly must never email from your workspace: hard bounces, spam complaints, unsubscribes and…