Multichannel Outreach: Combining LinkedIn and Email
The best outbound isn't LinkedIn or email — it's both, sequenced so each channel makes the other work harder. Here's how to build a multichannel sequence.
A prospect who has seen your LinkedIn profile is far more likely to open your email — and a prospect who got your email is more likely to accept your connection. Run them together and the whole sequence compounds. Run them apart and you're leaving most of your reply rate on the table.
Why multichannel beats single-channel
- Familiarity: seeing you in two places makes you feel known, which lifts response.
- Coverage: not everyone is reachable on LinkedIn, and not everyone reads cold email — using both widens your reach.
- Resilience: if a connection request sits unaccepted, email keeps the sequence alive.
A simple multichannel sequence
- Day 1: send the connection request (no pitch).
- Day 2–3: send a short cold email introducing the reason you're reaching out.
- Day 4 (if connected): a value-first LinkedIn message.
- Day 7: an email follow-up that adds something new.
- Day 10: a soft LinkedIn close — then stop.
Keep the channels coordinated, not duplicated — each touch should add something, never repeat the last one word-for-word.
Multichannel only works if the email half actually lands. A cold email from a new, unwarmed mailbox goes to spam — which means half your sequence silently fails. Warm the mailbox before you add it to a multichannel campaign.
Questions
Should I do LinkedIn outreach or email outreach?
Both, together. LinkedIn builds familiarity and gets attention; email is unmetered and lets you say more. Sequencing the two so a prospect sees you in both channels reliably outperforms either one alone.
What order should LinkedIn and email touches go in?
A common, effective pattern is to send the connection request first, follow with a short email a day or two later, then alternate value-first touches across both channels over one to two weeks — stopping the moment the prospect replies anywhere.
Run LinkedIn and email as one sequence.
Warmerly coordinates multichannel outreach and warms the mailboxes so the email half lands. Start free.