# How do I apply for and activate Warmerly for Startups? > Warmerly for Startups gives eligible startups the Growth plan at half price for 12 months. Here is how to apply. Source: https://warmerly.com/docs/help/warmerly-for-startups Warmerly for Startups is a programme for early-stage companies doing their own outreach. An approved startup gets the **Growth plan** at a discounted price for 12 months, charged from the first day, then the normal Growth price. (Startups approved before 19 October 2026 kept the terms they were approved on: Agency on a 90-day free trial, then 50% off for 9 months. The rest of this page applies to both.) Apply at [warmerly.com/startups](https://warmerly.com/startups). **The current terms, price, eligibility limits and dates are on that page**, and the FAQ section of these docs; this page explains the process and the rules once you are in. ## Steps 1. **Apply.** Go to [warmerly.com/startups](https://warmerly.com/startups) and fill in the form (about two minutes). The programme is only for people who do not have a Warmerly account yet, so apply before you sign up: you are sent to create an account and the application attaches when you do. Each company website can apply once, and it must be a real business website (not a profile or free-page address). 2. **Wait for review.** A person reviews every application, looking at your website, when the company started and what you plan to send. We may ask a follow-up question by email. Lead-generation agencies and resellers are not eligible; the programme is for startups doing their own outreach. The form asks you to agree to show a small Warmerly badge on your website. 3. **Add the badge.** An approved application gets an email with the badge to put on your website, linked to warmerly.com. The place is confirmed once we have seen the badge live, and a confirmation email then arrives with the link to activate. 4. **Activate.** The confirmation email links to **Settings > Billing** on the approved workspace. A card at the top says "Warmerly for Startups is approved for (your company)" and has an **Activate Growth** button that also states the monthly price. Click it and add a card. There is no code to enter. 5. **Use it.** The subscription is an ordinary Growth subscription with the discount already on it. You get the full Growth allowances from day one, not a cut-down trial. A card is needed to activate. The discounted price is charged straight away, there is no free period, and you can cancel any time. ## What happens after the discounted months? The discount is attached to the subscription when it is created, so it applies to every one of the first 12 invoices. After that, it renews at the normal Growth price. You can move to a different plan or to Free at any time once the discount has finished. The discount and its length are on [warmerly.com/startups](https://warmerly.com/startups). ## Rules while it runs - **You can cancel any time.** Cancelling takes effect at the end of the period you have paid for, like any subscription, and the discount ends with it. (On the older Agency terms, cancelling during the free period ends it straight away and you are not charged. See [What happens when my free trial ends?](https://warmerly.com/docs/help/trial-and-first-charge).) - **You cannot switch plan** while the startup subscription still has the discount running. The Billing page will say to contact support. Once the discounted months are over, it switches like any other subscription. - **Add-ons follow the normal rules.** Anything you add (such as hosted OneMail mailboxes) bills at its normal price. The discount covers the Growth plan only. - **No promo codes stack.** The startup deal carries its own discount. - **One application at a time** per workspace. - **Approvals do not expire,** but once an approval is confirmed and waiting on a workspace, you cannot start a different paid plan there. The checkout points you to the activation card. Choose **Start on Free for now** if you want to wait; that does not use up your approval. - **Agency client workspaces** cannot activate the deal on their own. Activate it on the Agency workspace itself. ## Already paying for a plan? If the approved workspace already has a live paid subscription, the deal needs a new one, so the activation button is refused. Reply to the approval email and we will look at it with you. ## Common problems **"I was approved but I do not see the activation card."** The card appears once the badge is confirmed, so check that first. Then check that you are on the workspace you applied with: the link in the email switches to it. Then open **Settings > Billing**. **"It says we could not activate on this workspace."** Your card was saved but nothing was set up and nothing was charged. Email support@warmerly.com or reply to your approval email. The team is notified as well. **"I cannot change plan."** See the rules above. Ask support if you need a change while the discount is running. **"Can I use a promo code as well?"** No. ## Longer trials from the website Separate from this programme, a signup offer on the Warmerly website can give a longer trial than the standard one on any paid plan. It must be claimed when you sign up, is used once per account and has its own time window. The trial length is always shown on the button before you confirm. See [What happens when my free trial ends?](https://warmerly.com/docs/help/trial-and-first-charge). ## Related - [Frequently asked questions: plans and billing](https://warmerly.com/docs/faq#plans-and-billing) - [How does Warmerly billing work?](https://warmerly.com/docs/help/how-billing-works) ## More in Billing & account - [How does the Warmerly referral programme work?](https://warmerly.com/docs/help/referral-programme): Share your link from Settings > Refer a friend. When someone you referred pays their first real invoice, you… - [What happens to my data if I cancel or delete my workspace?](https://warmerly.com/docs/help/data-after-cancelling-or-deleting): Cancelling never deletes your data: the workspace moves to Free. Deleting a workspace keeps it for 30 days… - [My account is suspended. What can I do and how do I appeal?](https://warmerly.com/docs/help/account-suspended): What a suspended Warmerly account means, what stops while it is suspended, the reasons shown, and how to…